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Innovation | Style

Experience| know-how

Beverage Program Design

Purposely design a program that features your biggest wow factor! Heres an opportunity to feature what your great at. Items produced with extreme efficiency and quality.


Train and Re-train your staff to deliver what you want every guest to experience every time. Take a serious look at your successful competition. They train, evaluate, streamline efficiencies and retrain, NON-STOP!

Inventory Control

Control waste, reduce shrinkage, know your bottom line. "Don’t expect what you don’t inspect”. This is where you “Make it big or just make it”. Implement a system that you know works and you can manage daily.

Right here we’ve got something you gonna love...



Our knowledge pool stems from many years as volume bartenders, corporate trainers, bar designers, business executives and entrepreneurs. 

We have many clients throughout the U.S.,the Caribbean and various countries around the world.  Adapting and designing programs for various cultures including Japan, Korea, Ireland, and India. 


Former and current national clients include many major restaurant and hotel corporations, Brinker, Metro-Media, Carlson, Darden, Phillips Seafood, Lettuce Entertain You, Home Grown Inc., Planet Hollywood, OSI, AppleSouth,Houlihan’s, Bonefish, Hops, O’Charley’s, and Marcus Hotels


We have had the pleasure to work hand in hand in development, training and brand education with various suppliers that include Bacardi USA, Bacardi Global, Diageo, Beam-Suntory, Beam Global, Schieffelin & Somerset, Moet-Hennessy, Allied Domecq, Future Brands and Brown–Forman.



Signature Drink Creations Drink Recipe Standardization
Wait Staff Training Brand & Product Knowledge

  • Spirits
  • Craft Beer
  • Fine Wines
  • Corp. Video Training
  • Employee Reward Programs
  • In House Promotions
  • Brand Feature Promotions
  • Spokes-Model Marketing
  • Secret Shopper
  • On-Ste Evaluations
  • Architectural Bar Design
  • Inventory Control Systems
  • Concept Creation
  • Liquor Partnership Negotiation
  • Free Pour Training
  • Drink Making Techniques
  • Employee Leasing & Staffing



  • Concept Creation
  • Corporate Video Training
  • Branding Brand & Product Knowledge
  • Signature Drink Creations
  • Liquor Parnetship Negotiation


All Staff Training

Maximize Profit | Portion Control |Customer Service

Custom Beverage Programs

Drinks | Equipment | Menu | Vendors

Inventory Control

Daily | Weekly  |  Receivable  | Depletions



  • Michael Tolley

To Train … or NOT to Train...

How many times have you heard someone say … it all comes down to training?

Whether you are an operator or a supplier, all of our positions require training. How can we become the best if we aren’t given the tools? During interactive training sessions, we can take you through the essential steps of training, requiring you to come up with solutions to challenges we all face every day.


Social Responsibility

Charities Involved in:
  • Florida Sheriff’s Youth Ranches
  • CORE (Children of Restaurant Employee)
  • Shriners Hospitals for Children
  • Paws for Patriots  (Animals and Veterans)
  • A Kids Charity Tampa Bay



  • Joseph C. Smith Jr.
    Monin Gourmet Flavorings

    Dear Mike,
    I am very pleased you asked me to write a few comments on the business dealings I have had with you over the past twenty plus years. My comments are as follows:
    I have had the true pleasure of meeting Mike Tolley over twenty years ago, when he was working for Showtenders in Orlando Florida. Mike was and continues to be a true professional in every sense of the word, knowledgeable in all aspects of drink development, flair, bar design, proper training guidelines and interpersonal skills. I have done many projects with Mike over the years and always had the utmost confidence in his ability and willingness to help. Thru Mike’s efforts, I achieved success with most clients when he was involved with the project. He listens to what the customer’s concerns/issues are and provides an easy to execute solution. I would highly endorse Mike and Beverage by Design for any beverage related project you may have.
    Joseph C. Smith Jr.
    Sr. Vice President Sales
    Monin Gourmet Flavorings

  • Jen Robinson
    The Pineapple Group llc

    "Mike Tolley is one of the most creative and hands on trainers and beverage consultants in the marketplace.  He has led many seminars for my events over the years and his ability to convey useful and applicable information regarding training, technique and taste is unsurpassed.   With years of experience both behind the bar and creating custom beverage programs is an asset to any organization.  He's definitely one of my go-to industry professionals time and time again."
    Jen Robinson CEO The Pineapple Group llc

  • Richard Verrecchia
    Outback Restaurants OSI Restaurant Partners

    I have had the pleasure to work with Michael on many projects with multiple companies I have worked for on, R&D, Staff & Mgmt. Training and New Concept Development and I have always been impressed with his ability to get the job done, his professionalism and integrity. I would gladly hire Michael again if the opportunity presented itself.
    Richard Verrecchia
    Dir. of Beverage at Outback Restaurants OSI Restaurant Partners

  • Mike Odle
    Sun Laboratory Services

    Michael is one of the most forward thinkers in his business with a tremendous insight. I believe most of his success comes from the fact that he has been in the trenches for so many years and he has a first hand knowledge of what works and what doesn't with a no nonsense approach. You will never be disappointed with his performance, I guarantee it.
    Mike Odle V.P. of Sales at Sun Laboratory Services

  • Mark Corcoran

    Michael has always performed the agreed upon services in a timely fashion, a professional manner, while displaying a passion for his work.
    Mark Corcoran
    VP - National Accounts at Bacardi

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Beverage By Design